Andrew Soren

BA(Hons) (Vind)

Andrew Soren, BA(Hons)’02, is the Founder and CEO of Eudaimonic by Design, a global network of facilitators, coaches and advisors who share a passion for well-being and believe organizations must be designed to enable it. Together they harness the best of scholarship and years of experience to advise organizations and design systems that unlock potential and bring out the best in people.

For the past 25 years, Andrew has worked with some of the most recognized brands, non-profits and public sector teams to co-create values-based cultures, develop positive leadership, and design systems that empower people to be their best.

He regularly writes and speaks about how to apply the science of wellbeing at work. His most recent article, Meaningful Work, Well-Being, and Health: Enacting a Eudaimonic Vision, was published in the International Journal of Environmental Research and Public Health.

Since 2013, Andrew has been part of the instructional team at the University of Pennsylvania’s internationally renowned Master of Applied Positive Psychology program. He is a member of the board for the International Positive Psychology Association and was Chair of its 8th World Congress on Positive Psychology in 2023. 

He was a senior advisor in Governance, Culture, and Leadership at LRN and spent 13 years at BMO Financial Group, one of Canada’s largest banks. There, he led strategy in marketing and human resources, focusing on brand revitalization, leadership development, and the co-creation of high-performance culture.  

Andrew is an ICF-certified coach through the Co-Active Training Institute. He is based in Halifax, Nova Scotia, Canada.